What new products or SBUs are needed in the business portfolio.
Which SBUs should receive more or less investment.The GE McKinsey Matrix allows a business to analyze their portfolio of SBUs to determine: In addition, no business has an infinite amount of resources to invest. Some businesses can be very complex, even having over one hundred SBUs.
The Hilton Hotels group is made up of many SBUs including Hilton Double Tree, Hilton, Conrad Hotels, and Waldorf Astoria Hotels. These individual businesses are often referred to as strategic business units (SBUs).Īs an example of a business portfolio, consider Hilton Hotels. The GE McKinsey Matrix, also know as the McKinsey Nine Box Matrix is a strategic tool used for business portfolio planning.Ī business portfolio is a group of businesses that collectively make up a company.
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